Terms of service

Last updated 2 November 2026

1. Who we are

Trade Butler is provided by Fleming & Kin Limited (company no. 17507380), registered office Piccadilly Business Centre, Unit C, Aldow Enterprise Park, Blackett Street, Manchester M12 6AE ("we", "us"). "You" means the business that signs up. Trade Butler is a service for businesses, not consumers.

2. What you get

We set up Trade Butler with you, in person or by phone. When a call to your number goes unanswered, your call is diverted to a number we provide, and the caller gets a text from your business. Your plan includes the features listed on our website when you sign up, which we may improve over time. We won't remove a main feature of your plan without telling you at least 30 days before.

3. Free trial

Every new account starts with a 7-day free trial. At the end of it we'll send you your results, and you choose whether to carry on. If you don't, we switch it off and help you put your phone back to normal. You won't be charged for the trial.

4. Prices and paying

• Prices include any VAT that applies. We're not currently VAT registered; if that changes, we'll tell you before it affects your price.
• Monthly plans are paid in advance each month by card or Direct Debit through Stripe. Yearly plans are paid in advance for the year.
• Growth website build: £99, paid at the start. If you stay on Growth for 6 months in a row, we credit the £99 back against your bill. It's free on the yearly plan. You own your web address; you pay for it directly, usually about £10 a year.
• Price changes: we'll give you at least 30 days' notice. Founding prices are fixed for the 12 months stated. A yearly plan's price doesn't change during the year you've paid for.
• Texts: up to 300 texts a month are included. That's far more than a typical trade uses. If you regularly go over, we'll talk to you before anything changes.
• If a payment fails, we'll let you know. If it's still unpaid 14 days later, we may pause the service until it's sorted.

5. Cancelling

• Monthly: there's no contract or notice period. Tell us any time and the service stops at the end of the month you've paid for.
• Yearly: it runs to the end of the year you've paid for. If you cancel in the first 14 days, we'll refund the year in full. After that, we don't refund part-years, but you keep the service until the end.
• When you leave, we'll help you remove the call divert, and your Trade Butler number will be released. Your records are deleted within 90 days, or sooner if you ask; you can ask for a copy first.

6. Your side of things

• Only use Trade Butler for your own business and with phone numbers you're entitled to divert.
• Call diverts: some phone tariffs charge for diverting calls. Most UK mobile plans include it, but please check with your network. We're not responsible for charges from your own phone provider.
• Only send review requests, quote follow-ups and appointment texts to people who have actually enquired with you or booked work. Don't use Trade Butler to send marketing or texts to people who haven't contacted you.
• Check the summaries and alerts we send you. They're there to help, but you're responsible for the work you quote for and carry out.
• Keep your dashboard link private, and let us know straight away if you think someone else has it.

7. What Trade Butler isn't

• Not an emergency service. Messages mentioning gas or carbon monoxide get an automatic safety reply with the Gas Emergency number, but you remain responsible for responding to emergencies.
• Drive times are estimates from public mapping data. Traffic, roadworks and the weather will differ, so use your judgement.
• We rely on phone networks and providers such as Twilio and Cloudflare. We'll do our best to keep it running, but we can't promise every call will divert or every text will be delivered, such as to landlines, withheld numbers or phones that are switched off.

8. Liability

We'll provide the service with reasonable care and skill. We're not liable for lost jobs, lost profits or other indirect losses, or for problems caused by your phone provider, a network outage or anything outside our reasonable control. Our total liability to you in any 12 months is limited to what you paid us in those 12 months. Nothing in these terms limits liability that can't be limited by law, such as for death or personal injury caused by negligence, or fraud.

9. Your customers' data

For the information about your customers that passes through Trade Butler, you are the controller and we are your processor. By using the service, you agree to these data processing terms, which meet the requirements of Article 28 of the UK GDPR. We will:

• only use your customers' information to provide Trade Butler to you, following your instructions, and never sell it or use it for our own marketing;
• make sure anyone who works on it is bound by confidentiality;
• keep it secure, and tell you without undue delay if we become aware of a breach affecting it;
• only use the providers listed in our privacy policy, under written terms that protect the information, and tell you before we add or change one so you can object;
• help you respond to people exercising their data rights, and with any data protection checks you need to carry out;
• delete or return the information when you leave, as described in section 5;
• give you the information you reasonably need to show we're keeping to these terms.

You're responsible for having a lawful reason for the texts you choose to send through Trade Butler, as described in section 6.

10. Changes to these terms

We may update these terms. If a change matters to you, we'll tell you at least 30 days before it applies, and you can cancel before then if you're not happy with it.

11. Law

These terms are governed by the law of England and Wales, and the courts of England and Wales deal with any dispute. If something goes wrong, please talk to us first at hello@tradebutler.co.uk or on 07598 866887.